After doing his fair share of teasing, Troye Sivan's new single, "My My My!" and its accompanying music video dropped on Thursday (January 11) and the comeback track serves as the pop star's new declaration of love and freedom.
Produced by Ozgo (Britney Spears, Taylor Swift), "My My My" is a dance cut that is intended to keep you on your feet with consistent synth, heavy vocoder effects on the chorus and, most importantly, the essence of free-spirited romance. It was written by Ozgo, Leland, James Alan Ghaleb and Sivan himself. "Oh my, my, my!/ I die every night with you/ Oh my, my, my!/ Living for your every move," he sings on the chorus.
In a press release for the single, the YouTuber-turned-chart-topper revealed the track is meant to help you move the way your body wants you to move. "'My My My!' is a song of liberation, freedom and love," the 22-year-old said. "Throw all inhibition to the wind, be present in your body, love wholeheartedly, move the way you’ve always wanted to, and dance the way you feel- hopefully to this song!"
With that belief in mind, Sivan created a colorful three-and-a-half minute visual alongside director Grant Singer, which shows Troye dancing as free as can be in an empty warehouse. Mixed with seductive close-ups of shirtless men and striking poses, the video thoroughly captures the meaning of liberated love. Scroll on below to see Troye's best footwork!
guys legit im just scrolling through all of your comments and tweets and articles and i can't stop smiling. so much more to come, too. 2018 is gonna be so fun!!!— troye sivan (@troyesivan) January 11, 2018